BACKTEAMS / LEAD GENERATION ASSESSMENT

Test the inputs before scaling the outreach.

A qualification tool covering audience, offer and handoff. It does not generate lead volumes or pipeline forecasts.

01How narrow is the target market?

Named accounts/segmentsBroad profileStill being defined

02What evidence supports the offer?

Strong proofSome relevant evidenceNeeds development

03How is lead quality fed back?

CRM stages and reasonsInformal sales feedbackNo feedback loop

PREPARATION SUMMARY

Complete the three prompts to prepare the conversation.